Arewa24 expands to four West Africa markets

A leading Hausa language family entertainment, lifestyle television channel and production studio, AREWA24, in collaboration with CANAL+ International, has announced a major expansion of its television broadcast reach into four additional countries— Benin Republic, Burkina Faso, Mali and Togo, on CANAL+ CH 297, extending the channels presence to eight West African countries, including Nigeria, Niger, Cameroon and Chad.
A statement sent to Saturday Beats stated that the expansion “demonstrates the strategic and enviable partnership between CANAL+ International and AREWA24 in democratising access to quality information and entertainment across Africa”.
It added, “This growth brings the channel’s unique blend of quality programming to millions of potential television viewers across Benin Republic, Burkina Faso, Mali and Togo. With this significant increase in TV audience reach, AREWA24 continues its mission of reflecting pride in the culture of Hausa-speaking people globally, by delivering world-class content that informs, entertains and inspires.”
The company’s Deputy CEO and Chief Commercial Officer, Celestine Umeibe, added, “We are thrilled to offer our programming to millions of new viewers in Benin Republic, Burkina Faso, Mali and Togo, in partnership with CANAL+ International. This expansion marks a pivotal milestone in our journey of becoming the leading media organisation in Africa. It has further strengthened our global presence, uniting language and culture across West Africa, while opening significant opportunities for advertisers and brands to connect with viewers in dynamic and high-growth West African markets.”
Shows on the platform include the popular drama series— ‘Dadin Kowa’, ‘Kwana Casa’in’ and ‘Gidan Badamasi’.